Before you dive into this blog, I need to give you a heads up. Make sure you’ve read and practiced Customer Retention Strategies 1–9 first.
This one won’t make much sense unless you’ve already mastered the foundation. Positive Video Messages—or PVMs, as I call them—are powerful. But they only have a major impact when the first nine strategies are already in play.
Why Positive Video Messages Work
A PVM is exactly what it sounds like: a short, personal video message sent directly to your customers. The goal is not to sell. The goal is to make someone feel valued, appreciated, and connected.
In today’s world, most companies rely on text messages, emails, or generic social media posts. Video changes everything. It adds voice, tone, and authenticity—things no text can deliver.
The Key: Timing and Application
Here’s where most businesses get it wrong. They send videos randomly, without strategy. That’s like building a house on sand.
When I work with organizations, I teach management teams and leaders when to apply PVMs, how to apply them, what to say, and most importantly, why they work. Done the right way, PVMs are retention gold. Done the wrong way, they’re just another piece of noise.
Why You Need the First Nine Strategies
Positive Video Messages don’t exist in a vacuum. They’re the capstone of everything I teach. Without mastering how to treat employees, how to check in without selling, or how to celebrate milestones, your PVMs won’t carry weight.
That’s why strategies 1–9 matter so much. They build the trust, loyalty, and culture that make a PVM powerful. Without them, the video feels hollow. With them, the video becomes unforgettable.
The Slowjamastan Example
In Slowjamastan, PVMs are the cornerstone of our retention. Citizens around the world stay connected because they get personal messages that remind them they matter.
But here’s the truth—it only works because we already built the foundation with connection, culture, and fun. If we hadn’t invested in those first, the videos would just feel like gimmicks.
Trivia Nation
The same thing happens in my trivia world. I don’t just send random videos for the sake of it. I send them to teams and players who are already engaged through the strategies I’ve built.
That’s what makes them effective. The video becomes a multiplier, not a substitute.
Why PVMs Are So Powerful
People crave connection. A short message that says, “Thank you for being part of our community,” delivered face-to-face through video, is far more powerful than any email or postcard.
When you’ve already laid the groundwork with strategies 1–9, that video becomes the final push that keeps customers—and employees—loyal for life.
Takeaway: Master the Foundation, Then Add Video
Customer Retention Strategy Number 10: Positive Video Messages is the ultimate step in this series. But don’t rush it. If you haven’t mastered the other nine, this one won’t deliver the results you want.
Focus on the foundation first. Then add PVMs as the icing on the cake.
Ready to Keep Customers for Life?
Book me for your next keynote or breakout session, and I’ll show your management team how to master strategies 1–9. Then I’ll teach you how to make a massive impact with Positive Video Messages.
👉 Let’s talk about your next event.
