Here’s a hard truth: if you only contact people when you need something, they’ll stop answering. Unfortunately, that’s the trap most companies fall into.
Think about it—how often do you receive sales emails, texts, and special “limited time” offers? Probably all the time. Now, can you think of even one company that ever reached out just to say hello or check in without asking you to buy something? Chances are, the answer is no.
And that’s exactly where your business can stand out. A simple, genuine check-in shows customers you value them for more than just their wallet.
Why This Matters
Loyalty doesn’t grow from constant selling. Loyalty grows from connection. When customers feel you care, they stick around. When they feel like just another sale, they disappear.
Checking in without selling is one of the easiest ways to build retention. It costs almost nothing, yet the impact is massive.
What to Do Instead
Send a quick thank-you note. It could be as simple as, “We appreciate you being part of our community.” Offer a freebie once in a while—not tied to a purchase, just because.
Host a small event for loyal customers. This doesn’t need to be complicated; something fun and interactive works wonders. For example, create a live trivia night and invite your best customers. Better yet—hire me to host it. I’ll have them laughing, competing, and walking away with a memory they’ll never forget.
These touch points remind customers that you see them as people, not numbers. That connection makes selling easier down the road, because trust has already been built.
The Slowjamastan Example
In Slowjamastan, the satirical country I co-founded, this principle is part of our DNA. We don’t just reach out to citizens when we want them to buy a passport or some merchandise. We check in. We celebrate them. We connect with them long before we ever ask for anything in return.
And here’s the funny part—when it finally comes time to sell, it’s easy. People are already invested, because we’ve put more time into building connections than pushing products.
Why It Works
Customers are smart. They know when you’re only contacting them to sell. They also know when you’re reaching out with genuine appreciation. That difference is what keeps them loyal.
It’s always easier to keep an existing customer than to find a new one. So put effort into connection, not just conversion.
Takeaway: Connection Before Conversion
Customer Retention Strategy Number 7 is about proving to your customers that they mean more than money. Quick notes, thank-you’s, freebies, or events show them they matter. When you lead with connection, loyalty naturally follows.
So stop showing up only when you want something. Start showing up when they least expect it—with a kind word, a thank-you, or even a trivia night just for them. You’ll be amazed at the impact.
Ready to Keep Customers for Life?
I help companies keep customers for life by showing them how to connect first and sell second. With interactive trivia, keynote speeches, and customer engagement strategies, I’ll help you create loyalty that sticks.
👉 Let’s talk about your next event.
